Our Name,
Our Mission
At Guincho Partners, our mission is simple:
To empower small businesses to thrive by leveraging the transformative power of data and AI.
After relocating to Cascais, Portugal, we connected with a vibrant community of global entrepreneurs who share our passion for innovation and growth. Together, we formed Guincho Partners to help small businesses navigate challenges, embrace change, and achieve sustainable success.
Drawing inspiration from Guincho Beach—a place of serene beauty and powerful waves—we guide businesses to ride the waves of change with confidence and agility. Like the waves, the business landscape is constantly shifting, presenting both challenges and opportunities. Our mission is to help you navigate these changes, reaching new heights through expert consulting, innovative data strategies, and AI-powered solutions.
The name Guincho also means “to hoist,” symbolizing our commitment to elevating your business. With decades of combined experience in data analytics, AI strategy, and business transformation, we are here to hoist your business to the next level, empowering you to thrive in today’s dynamic marketplace.
Who we are
Guincho Partners was founded by two seasoned professionals who bring a unique combination of entrepreneurial success and data-driven expertise:
Ross Williams
Ross Williams is a seasoned entrepreneur with over 25 years of experience in online subscription businesses, white label platforms, marketplaces, dating, and SaaS. He brings a wealth of knowledge gained from both successes and challenges, including founding and scaling a multi-award-winning SaaS and subscription business that generated $50M in annual revenue with $8M EBITDA—all without external investment.
With deep expertise in customer acquisition, pricing strategies, and retention, Ross provides practical, results-focused guidance to help businesses refine their models, overcome challenges, and achieve sustainable growth. His hands-on approach ensures clients benefit from real-world strategies rooted in experience and adaptability.
Ashley Kenerson
Ashley Kenerson, is a passionate and results-driven marketing consultant with deep expertise in marketing strategy, advanced analytics, and data-driven decision-making. With a proven track record of turning complex datasets into actionable insights, Ashley empowers businesses to make informed, impactful decisions that drive real outcomes.
Her experience spans various sectors and industries, where she has consistently applied advanced analytics and compelling storytelling to solve client challenges, foster innovation, and deliver growth. From web analytics and personalization to business strategy, Ashley brings next-generation thinking and innovative solutions to every engagement.
Together, we bring a unique combination of entrepreneurial spirit and analytical expertise, empowering businesses to embrace innovation, overcome challenges, and achieve sustainable growth.
Why Guincho Partners?
We Elevate: Our strategies are designed to hoist your business to new heights, turning challenges into opportunities.
We Navigate: Like expert surfers, we help you ride the waves of change with agility and confidence.
We Deliver: Our proven track record ensures that every solution is results-focused, tailored to your specific needs.
Whether you’re looking to optimize operations, grow revenue, or embrace AI-driven innovation, Guincho Partners is here to guide you, partner with you, and elevate your business to its full potential.